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Unpopular London Attraction Finally Shut Down

a clock tower in front of a castle

Y’all, I gotta tell ya – I love London. It’s one of my most favorite “big” cities in the world, right up there with Sydney, New York and Chicago.

Joe and I have been to London at least a half dozen times and have made it our business to see lots of popular sites. The Tower of London. Tower Bridge. The British Museum. Piccadilly Circus. St. Paul’s Cathedral. The London Eye. Even The London Dungeon (3 times in 25 years. Don’t judge).

There’s one tourist attraction in London that’s opened since our last visit to the city. I just heard it’s closing now and, to be honest, I’m not the least bit disappointed that I missed it. Because frankly, it sounded just awful.

Marble Arch Mound (sometimes known as Marble Arch Hill) opened in the summer of 2021. Located right next to Marble Arch, it was an 82-foot artificial hill made out of scaffolding and covered with turf. There were 130 steps (or an elevator) to get to the top, which had a small viewing platform that could accommodate about 25 people at a time. Moderate views of central London could be seen. The hill also had a shop and cafe, as well as an exhibition called “Lightfield.”

The hill was built as a way to increase visitors to Oxford Street, a popular shopping area, after the COVID lockdowns ended. Planned costs for building and dismantling were forecast to be about £3.3 million ($4.48 million), but by the time it was all done, costs were closer to £6 million ($8.15 million)- and that’s WITH making the mound smaller than originally planned.

And the thing is, everybody hated it. It was ugly. It obliterated the view of one of London’s iconic landmarks, you name it.

PC: Andrew Davidson / Wikipedia

The hill originally opened on July 26, 2021, with an entry fee between £4.50 ($6.11) and £8.00 ($10.86). It quickly closed after numerous complaints from visitors. It reopened, fee-free (and refunds offered to those who had already paid to see the attraction), in early August.

View from the top of Marble Arch Mound. PC: Andrew Davidson / Wikipedia

And people still hated it. Reviews from TripAdvisor:

This review from The Independent, and this one from The Guardian really tell it like it is. 😉

Marble Arch Mound (Hill, whatever) was built as a temporary structure and its last day was January 9th. It’s currently being dismantled.

Good.

Feature Photo: Rawpixel

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