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Southwest Quietly Sending “Oops, Sorry!” Vouchers To Those With Cancelled Flights

a blue and red airplane in the sky

Over a third (more than 3,000 of them) of Southwest’s flights were cancelled over Columbus Day weekend, ruining travel plans for thousands upon thousands of passengers.

Whatever the cause(s) of the problem, Southwest messed up big time, and they know it. Of course, they’re required by law to give either a full refund or flight credit, as per each passenger’s choice. However in an act of good will, they’re currently emailing passengers vouchers for future flights, above and beyond those refunds/credits.

“You matter to us,” said one such email that promised a $250 voucher. “We hope this LUV Voucher will allow our paths to cross again soon so we can have a better experience.”

“We know things didn’t go as planned when traveling,” another one began. “We’re so sorry for the disappointment this disruption caused and want a chance to make it up to you.” That one said they would send a $100 voucher.

Southwest isn’t saying exactly how they’re determining who gets which size voucher, but an airline representative suggested it was based on how much inconvenience each passenger had – a mixture  of how long their delay was in getting to their intended destination, specifics about their reaccommodation options, etc. According to USA Today, passengers who had frequent flyer status or who had complained to the airline on Twitter appeared to be getting higher-value vouchers.

Of course, for some, a Luv Voucher still doesn’t touch the cost some people had to pay to get to where they were going. Last-minute flights on alternate airlines, on top of unexpected hotel and restaurant expenses, on top of upwards of 2 or 3 day delays were usually worth significantly more than the cost of the voucher.

So yeah…Southwest’s Luv Vouchers won’t make up for a lot of peoples’ costs. But they’re still a nice gesture.

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