The American Express Platinum card has added many benefits to go along with the $695 annual fee. Some partners seem like natural matches, like the credits from Saks Fifth Avenue and Equinox health clubs. Other credits fit the Platinum Card’s luxury travel image, including the air travel fee credit, CLEAR credit and global lounge access.
However, one credit seems out of place for the AMEX Platinum Card: the Walmart+ Membership credit.
Use your Platinum Card to pay for a monthly Walmart+ membership and receive a statement credit that covers the full costeach month.
I don’t see many people who read the AMEX Platinum Departures magazine shopping at Walmart.com and paying for a Walmart+ membership.
While this credit seems out of place, American Express is doubling down on the Walmart/Platinum Card partnership with a recent AMEX Offer targeted to Platinum cardholders.
You can get $10 back after spending at least $40 on a single purchase. You can use the offer 2x for a total of $20.
Considering that other offers for the Platinum card include getting $150 back after spending $750 at a Four Seasons hotel or 15,000 Membership Rewards for spending $750 at Jimmy Choo, I can’t see how $10 back for Walmart fits into the card’s luxury image.
Who am I to second-guess AMEX? They know their cardholders better than I do. But perception is reality and if you’re marketing your $700 credit card to high-income customers, I can’t figure out how teaming up with Walmart helps you meet your benchmarks.
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