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Southwest’s Experimenting With Boarding Order Again

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Because of the oddball way they allow seating, Southwest has had their own method to allow family seating. From their website:

Southwest offers Family Boarding, which occurs after the “A” group has boarded and before the “B” group begins boarding.

True, it wasn’t ideal for a variety of reasons. But in today’s aviation atmosphere, many airlines willingly allow toddlers to sit 10 rows from their family members, simply because their parents or gurdians bought the cheapest fares. Southwest at least had a workaround to ensure young children sat with the adults responsible for them.

However there’s always room for improvement, and for a week in mid-December, 2022, Southwest began experimenting with their boarding order. You can read about it here.

The experiment only lasted a week, and only at one airport. I don’t know how Southwest thought it went, but our readers certainly had a lot of say about it.

Anyway, despite this experiment, based on what they have written on their website, Southwest’s official seating policy remains unchanged. However it appears as of they may be doing some more experimenting.

This time, instead of up to 2 adults traveling with a child age 6 or younger may board during Family Boarding, they’ve made it for kids under age 13. It’s still between boarding groups A and B.

A travel blogger mentioned that’s the rule which was used when they flew out of DAL a few weeks ago. And then this was posted on Twitter last week, from  someone traveling on Southwest out of Oakland:

Allowing family seating for those with children under age 13 would be exactly in sync with the U.S. Department of Transportation’s goals:

The Office of Aviation Consumer Protection (OACP) has issued a notice urging U.S. airlines to do everything in their power to ensure that children who are age 13 or younger are seated next to an accompanying adult with no additional charge. Although the Department receives a low number of complaints from consumers about family seating, there continue to be complaints of instances where young children, including a child as young as 11 months, are not seated next to an accompanying adult. In four months from the date of this Notice, OACP plans to initiate a review of airline policies and consumer complaints filed with the Department. If airlines’ seating policies and practices are barriers to a child sitting next to an adult family member or other accompanying adult family member, the Department will consider additional action consistent with its authorities.

Will Southwest change their Family Boarding rule from age 6 and under to age 13 and under? I guess we’ll have to wait and see.

But to be honest, it’s the travelers who purchase Basic Economy and similar seats that typically don’t include seat assignments, who have the biggest problems with children sitting next to parents. To date, most of the airlines still haven’t really addressed that issue very well.

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