The Accor Group is already a major hotel company in Asia. We stayed at two Sofitel properties in Vietnam and Cambodia and both of them were incredibly impressive. However, their footprint in Japan has been limited. That’s partly because the market is dominated by Japanese brands. For IHG to get a foothold in the Japanese market, in 2006 they had to partner with ANA Hotels.
Accor is taking a similar path and has partnered with Daiwa Hotels to add 23 hotels and 6,000 rooms to the Accor portfolio.
Accor recently announced a new strategic partnership with JHRA in Japan to renovate and rebrand the Daiwa Resorts portfolio into Grand Mercure and Mercure hotels that will offer uniquely local experiences. The agreement will double Accor’s current portfolio in Japan, adding 23 properties and over 6,000 rooms. Conversion of the hotels will occur throughout 2024, after which the properties will operate under the aforementioned Accor brands.
One hotel that is part of the deal is the Daiwa Hotel & Resorts Ise-Shima, located in Mie Prefecture. We were fortunate to visit that area on one of our trips to Japan. It was very windy when we went to see the Meoto Iwa (Married Couple Rocks).
Here are the hotels that will become part of the Accor family. They run the length of Japan, from Hokkaido to Okinawa. It’s nice to see properties included outside of some of the usual tourist areas.
Daiwa Resort hotels to be converted into Grand Mercure hotels
– Royal Hotel Okinawa Zanpamisaki
– Royal Hotel Nasu
– Royal Hotel Yatsugatake
– The Hamanako
– The Kashihara
– Royton Sapporo
– Hotel & Resorts Beppuwan
– Hotel & Resorts Minamiawaji
– Hotel & Resorts Ise-Shima
– Hotel & Resorts Nagahama
– Hotel & Resorts Minamiboso
– Hotel & Resorts Wakayama-Minabe
Daiwa Resort hotels to be converted into Mercure hotels
– Hotel & Resorts Kyoto-Miyazu
– Hotel & Resorts Saga-Karatsu
– Hotel & Resorts Wakayama-Kushimoto
– Royal Hotel Nagano
– Hotel Toyama Tonami
– Royal Hotel Tosa
– Royal Hotel Daisen
– Royal Hotel Noto
– Royal Hotel Munakata
– Active Resorts Miyagi Zao
– Active Resorts Urabandai
When we visited Japan in 2005 and 2009, we had to take our chances when picking hotels. There were a limited number of Western chain hotels in Japan and they were either very expensive or not very good. (Did I mention we stayed at the Holiday Inn Kyoto? It’s not a member of IHG anymore.)
Many international hotels now have properties in Japan, including IHG, Hilton, Marriott and Hyatt. Adding Accor into the mix and allowing guests to spend and earn ALL points for stays is an additional bonus.
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