Ryanair is not an airline I would ever fly on. You do you, but I’m just not a fan of ultra low cost airlines that nickel and dime you for everything.
That being said, I’ve always been a fan of Ryanair’s social media presence. I’m not embarrassed to admit that I enjoy snark (and may or may not have my own talents for it), and their quips on Instagram, TikTok and the-platform-previously-known-as-Twitter have included some real zingers.
adulting is hard https://t.co/vYclqUQOsO pic.twitter.com/wQxBiZW8Fy
— Ryanair (@Ryanair) February 5, 2023
You going to update your tinder profile then? https://t.co/U9JJuSsELP
— Ryanair (@Ryanair) March 15, 2023
@ryanair
@ryanair
@ryanair Benji is a good boy. be like benji! 🎵 @KhakiKid
@ryanair You’re more predictable than Max winning a grand prix #moreenergy #ryanair
Since I daresay, they’re a pleasure to read (even though I don’t think I’d find pleasure in flying with them). I was a little disappointed when I read that Michael Corcoran, who essentially built Ryanair’s snarky, savage and sarcastic social media brand, had resigned, citing a toxic culture within the company.
Here’s what Corcoran wrote on October 31st about his resignation on Twitter (X…whatever). Heads up for adult language in the explanation.
Today is ✨ OFFICIALLY ✨ my last day as Head of Social Media at Ryanair.
I toast it on a sunny island with my family looking back with great joy and disappointment of what else we could have built, BUT I have zero regrets on my decision.
I resigned on Aug 3rd and have spent… pic.twitter.com/0EZpemwnrI
— Michael Corcoran (@lemachine) October 31, 2023
Based on various replies and reports, it sounds as if middle management was the issue. Because, as we all know, one of the top reasons for people quitting is bad bosses (there was a great write-up about this on LinkedIn earlier this year). In fact, if you Google reason for quitting, poor management, in some form or another, is almost always in the Top 5.
I felt about Corcoran leaving sort of the way I felt when the head of the head of the TSA social media team, Curtis “Blogger Bob” Burns, unexpectedly passed away in October, 2018. As you can see, Blogger Bob had a gift for making dry, mundane TSA-related topics, well, clever and funny. The people on the TSA social media team have been witty and fun ever since, but Blogger Bob had huge shoes to fill, and, as far as I’m concerned, no one has been able to fill them. I was truly concerned that Ryanair would lose its snark mojo.
As it turned out, I had nothing to fear. Corcoran was the head of the social media team, and I don’t know if they’ve found someone to take his place. But the people under him are apparently made of the same stuff. Ryanair’s social media, so far, is still thriving.
but not your art skills https://t.co/cbOKtEUzeY
— Ryanair (@Ryanair) November 15, 2023
So far, so good. And for the sake of all involved, I hope things get better in terms of middle management at Ryanair.
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