On the heels of their recent $1.5 billion acquisition of Bluegreen Vacations, Hilton Grand Vacations, Inc. has announced their plan to partner with Great Wolf Lodge. Thee goal of the two companies is to offer new travel experiences for families.
Hilton Grand Vacations (HGV) is Hilton’s brand of vacation ownership, while Great Wolf Lodge is the owner and operator of North America’s largest family of indoor water park resorts. The partnership will give HGV members the ability to exchange club points for stays at 19 Great Wolf Lodge locations across the U.S. The two companies working together will also introduce interested guests of the indoor water park resort to the benefits of vacation ownership.
A great combination
From the press release:
“HGV is a leader in experiential travel through its flagship events program, HGV Ultimate Access, which provides members exclusive access to once-in-a-lifetime concerts, celebrity meet-and-greets and more. This includes the HGV Tournament of Champions, which brings together entertainment, music and sports celebrities to compete alongside LPGA Tour winners from the previous two seasons in one of golf’s most unique events. The company has also partnered with the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX to offer fans a front-row seat to the race from a luxurious hospitality suite”
Mark Wang, CEO of Hilton Grand Vacations, says of the partnership:
At Hilton Grand Vacations, we’re more focused than ever on offering unparalleled experiential travel offerings for our members to create memories that last a lifetime.
We’re thrilled to partner with Great Wolf Lodge and to work together to bring new benefits, adventures and reasons to love travel to our members. We’re looking forward to working alongside a company with such an exciting development trajectory and complementary offerings for our members.
Also from the press release:
“Great Wolf Lodge is a destination resort featuring an expansive indoor water park with slides, pools and water features that families can enjoy together. Along with the water park, guests can enjoy a variety of family-friendly attractions such as a ropes course, mini-golf, family bowling, an arcade and more. Great Wolf Lodge locations also provide complimentary entertainment offerings, delectable dining and engaging retail experiences, all conveniently located under one roof”
John Murphy, CEO of Great Wolf Resorts added:
Our focus is on bringing joy to families, and we’re extremely excited to introduce Hilton Grand Vacations members to the beloved family experience offered at Great Wolf Lodge
With 19 resorts stretching from Southern California to New England, and three more opening within the next 14 months, we look to further enhance the travel options available to Hilton Grand Vacations members by providing a close, convenient and carefree resort experience, ideal for a fun-filled family getaway.
When will it start
Plans are for HGV members to be able to book vacations at Great Wolf Lodge resorts using their club points, and Great Wolf Lodge guests will have the opportunity to receive curated offers to explore HGV’s network of properties as of the summer of 2024.
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