Do You Need A Travel Agent To Plan A Trip? (This Is Not Written By A Travel Agent)

by SharonKurheg

If you travel a lot, planning your trip is probably a matter of old hat and might even be an exciting challenge for you (Fun Fact! If you look up “Has fun planning multi-segmented trips from scratch” in the dictionary, you’ll see a picture of my husband, Joe). But if you aren’t a frequent traveler, all those options for, say, flights and hotels and rental cars and things to do, or for cruise ships and ports and excursions, might be overwhelming, Or maybe you just don’t have the time for all of that.

a woman with a head scarf onDo you need a travel agent to help you with all of this? Well, maybe. Read on…

First, let’s get into the basic basics…

What does a travel agent do?

From Sokanu: Travel agents (TAs) simplify the “planning a trip” process for their customers in addition to providing consultation services and entire travel packages. They may book flights, cruises, rental cars and hotels, as well as resort stays and events. Agents cater to a wide demographic, serving both individuals and corporations. They may also concentrate on a special segment of the field; many agents specialize in leisure travel, business trips, or location-specific journeys to Europe, Africa, Asia, cruises, Disney parks, etc.

a woman sitting at a desk with papersHow much do travel agents charge their customers?

Typically little to nothing. TAs usually get a commission from hotels and airlines for booking customers for them. So typically you’ll just pay for the actual cost of your trip. The most common fee customers sometimes pay covers the multiple hours the TA spends in researching and building an itinerary, but it’s rarely much – no more than a couple of hundred dollars. I recently saw a travel agent who says on their website that they charge $25 per hour for their services.

What are the pros and cons of using a TA?

PROS

  • Money savings – besides their services usually being free, TAs will know about current and upcoming packages and promotions for flights, hotels, rental cars, cruises, etc. that you may not know about. A good TA will also let you know if a better opportunity comes about that you can switch to.
  • Special opportunities – your vacation destination could have activities or special events that you might not know about, but your TA will! (well, definitely should!)
  • Time savings – A TA will be able to do all the research based on the parameters to give him/her, so you don’t have to. That could save you hours!

CONS

  • The control issue – Letting someone else make your vacation plans, even with getting input from you for certain aspects might be more difficult for some people than others.
  • You can’t make the changes – this kind of goes hand in hand with the control thing but if a TA makes your reservations, only (s)he can make changes to the said reservations; you can’t. That shouldn’t be too bad but if a TA isn’t available, say, on weekends, and the change you make is time-sensitive, that could cause an issue.
  • Your vacation planning is only as good as your TA. Many TAs are awesome, but just like any other profession, there are always a few bad apples. They may not call you back in a timely manner, doesn’t look for better packages, may not know as much as they should, etc. Case in point, I once used a TA to make reservations for a cruise out of the Port of Miami. I live in Florida, as did the TA, but *I* had to tell THEM to get my FL Resident discount; they should have known that without my prodding.

Can a TA help me if I want to use hotel rewards/points?

  • a collage of images of a man in a planeWell, technically yes, but you may have difficulty finding one who’s willing to. Granted, if you have an ongoing relationship with them, or if the trip also involves some components that are paid for with money, they may be willing to help you. Or they may charge a fee for doing the work involved in the points booking, since they won’t get a commission like they would if you paid with cash.

What if I can’t find a TA to help me book my flight with miles?

  • Many TAs won’t be willing/able to help with booking an award ticket because they don’t know the ins and outs of the same. After all, thanks to codeshares, you may be able to use your Delta points to make reservations on KLM, Virgin or both (on top of Delta, of course) depending on where you’re flying. A TA may or may not know a whole lot about that (or at least not as much as someone who does it all the time). If that’s the case, you may want to use an award booking service instead. Click here for more information about them.

How can I find a reputable TA?

Most TAs get more clients by word of mouth. In fact, it’s been said that one of the best “thank-yous” you can give a TA is to point clients his/her way. So the best way to find a good, recommended TA is by asking friends or family who have used one. Of course, you may not have a friend/family member who has a TA to recommend. That’s why so many people use the internet to get info (and there’s nothing wrong with that, either).

***Huge thank-you to Darlene K. for her assistance in writing this post!

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2 comments

Christian June 22, 2024 - 8:13 pm

In my youth I spent several years as a full time professional travel agent. I worked for a small full service agency. We did it all: cruises, flights, tours, packages, corporate travel, etc., but our true specialty was European FIT’s (foreign independent travel) for people who wanted to visit Norway or Italy without a tour group. Our clients for these services were generally upper middle class couples who wanted to spend a couple weeks seeing southern Italy or wherever and were willing to pay a little extra for knowledge about where to go and how long to stay there and which hotels were best for their needs.

If you’re driving to Wallyworld and just staying at a holiday inn or cousin Ed’s then you almost certainly don’t need a travel agent. You pick a travel agent for knowledge, professional quality tools, and help when things go wrong. For example, I don’t keep track of which nicer hotels currently offer a third night free but my travel agent does. Try to pick an agent affiliated with ASTA for a higher degree of professionalism and if you want the best of the best find an agent who earned their CTC, which is the very toughest standard.

If you have a trip that’s either complex or you’re not comfortable doing yourself then a travel agent is the perfect choice.

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DaninMCI June 23, 2024 - 2:09 pm

Most travel agencies can also provide bulk or group pricing on cruises. They also sometimes have access to special perks like onboard credit on some cruises, etc.

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