The name “Orient Express” has long been synonymous with luxurious travel. Its revival as a modern travel brand brings this legacy back to life with trains, hotels, and cruises. The upcoming opening of La Minerva, the first Orient Express hotel, marks a thrilling milestone in this journey. Let’s explore the history, recent developments, and what to expect from this exciting resurgence in luxury travel.
A Legacy Reimagined: The History of Orient Express
The Orient Express began its journey into travel history in 1883, offering a glamorous rail connection between Paris and Constantinople. On its inaugural journey, forty passengers embarked on the week-long round trip, experiencing opulent carriages, fine dining, and impeccable service. It quickly became an icon of sophistication, attracting royalty, celebrities, and the elite.
However, as air travel rose in popularity, demand for the Orient Express declined. On May 20, 1977, the Orient Express made its last direct trip between Paris and Istanbul. Financial struggles forced the parent company to auction off many of the train’s iconic cars, signaling the end of an era.
In 2017, the brand was revived when Accor acquired a 50% stake from Société Nationale des Chemins de fer Français (SNCF). This began a new chapter for the Orient Express, with Accor reimagining it for modern luxury travelers. Plans include relaunching high-end train services, with the first journeys scheduled for 2025, and expanding into luxury hotels and yachts.
Accor’s revival strategy includes three Orient Express hotels, two trains, and one yacht by 2025. A partnership with luxury conglomerate LVMH, which owns Belmond, adds prestige to the brand’s revival. Interestingly, Belmond was formerly known as Orient Express Hotels, though no collaboration has been announced between the two brands beyond this partnership.
La Minerva: Rome’s First Orient Express Hotel
Set to open in Spring 2025, Orient Express La Minerva represents a pinnacle of luxury in the heart of Rome. With breathtaking views of the city’s most iconic landmarks, the hotel seamlessly combines historic charm with contemporary elegance.
A Journey Through Time: The History of La Minerva
La Minerva’s rich history dates back to 1620 when it was first constructed. Operating as a hotel since 1811, it has welcomed travelers for centuries. Recently, the property underwent an extensive restoration led by award-winning architect and designer Hugo Toro, who transformed its interiors while preserving its historic essence.
What to Expect
When it reopens, La Minerva will feature:
- 93 Rooms and Suites: Luxurious accommodations blending timeless Roman architecture with modern comforts.
- Rooftop Restaurant and Bar: Enjoy panoramic views of Sant’Ivo alla Sapienza, Saint Peter’s Basilica, Altare Della Patria, and the tower of the Quirinal while dining in style.
- Wellness Areas Inspired by Ottoman Bath Rituals: Unwind with indulgent wellness treatments rooted in ancient traditions.
The Perfect Roman Escape
Located in the historic heart of Rome, La Minerva offers easy access to landmarks like the Pantheon, Piazza Navona, and the Trevi Fountain. Guests can immerse themselves in Rome’s rich history and culture while enjoying unparalleled luxury.
For reservations and more details, visit the official website: La Minerva – Orient Express.
Maximizing Loyalty: Orient Express and Accor Live Limitless
Travelers seeking luxury with added value will appreciate that Orient Express is part of Accor’s ALL (Accor Live Limitless) loyalty program. This allows members to earn and redeem points at Orient Express properties, including La Minerva.
Flexible Points for Luxury Stays
ALL points are worth a fixed value—typically €20 = 1,000 ALL points—making it easy to calculate their worth.
Additionally, Accor ALL is a transfer partner of major rewards programs:
- Citi ThankYou Points and Capital One offer a 2:1 transfer ratio (1 ALL point for every 2 points transferred).
- Bilt Rewards provides a 3:2 transfer ratio, making it an excellent option for boosting your ALL balance.
Occasional transfer bonuses, such as the 50% bonus from Citi, can significantly enhance your points’ value, offering even greater rewards for stays at Orient Express properties.
For more details about the program and bookings, visit Accor Live Limitless.
The Future of Orient Express: Beyond Rome
The revival of Orient Express extends far beyond La Minerva. Later in 2025, the brand will open its second hotel, Palazzo Donà Giovanelli, in Venice, further solidifying its presence in Italy’s most iconic cities.
A Singular Vision for Travel
The revival of Orient Express combines its storied past while redefining luxury travel for the modern era.
Whether planning a stay in the Eternal City or setting sail on the Corinthian, Orient Express invites you to enter a world of elegance, history, and unparalleled comfort.
This is just the beginning of an exciting chapter for Orient Express. Are you ready to experience it?
*** H/T to Norman J.
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