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IHG Wants You to Buy Points—But Should You?

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IHG One Rewards is having another points sale. This isn’t breaking news as IHG One Rewards frequently offers promotions on purchasing points, selling them at a discount. As a result, unless I need to stock up, I don’t feel the need to proactively purchase them.

Like the last few rounds of point sales, the offer you receive is targeted. Many members, including my wife Sharon, were targeted for a bonus of up to 100% on purchased points.

(is an offer really “just for you” if it’s offered to thousands of people?)

Offer Details

This promotion runs until 11:59 PM ET on March 29, 2025. During this time, members can receive a 100% bonus on purchased points as long as they buy at least 5,000 points in a single transaction.

IHG One Rewards sets an annual cap on the number of points a member can buy, gift, or receive as a gift. Members can purchase up to 200,000 points per calendar year, so the number of points you can buy during this promotion will depend on how many you’ve already purchased earlier in the year.

Should You Purchase IHG One Rewards Points?

While I don’t usually recommend speculatively buying points, I make an exception for IHG One Rewards. This is the program where I consistently find the most value when redeeming points.

Of course, your situation might be different. However, I almost always get more than 0.5 cents per point (CPP) in value when redeeming IHG points.

For example, I redeemed 50,000 points for a pre-cruise stay at the Intercontinental Miami. The cash price for the room was $351 per night, which gave me a value of 0.716 CPP—a 43% premium over what I paid for the points.

Even at lower-priced properties, I’ve found solid value. For instance, I booked a Holiday Inn Express for 30,000 points when the cash rate was $175 per night. While it’s harder to find outsized value at budget hotels, using points still saves cash, and since IHG points are relatively easy to replace, I don’t mind spending them.

Price for Points

Here are the usual prices to purchase IHG Points:

It costs more to buy fewer points, but buying 26,000 points or more costs 1 cent each.

You can use IHG points to book a room at the Kimpton Fitzroy in London.

Why Buy Instead of Transfer?

IHG is a transfer partner of Chase Ultimate Rewards and Bilt Rewards, but I rarely transfer those points to IHG. Since I value IHG points at about 0.5 CPP, I can get much better value from Chase and Bilt points by transferring them to other programs or booking through their travel portals.

Instead, I prefer buying IHG points during sales, which allows me to save my more valuable flexible points for other redemptions.

Extra Perks When Using IHG Points

If you hold an IHG credit card, you can get even more value out of your points:

These perks stack, meaning you can book a four-night stay using 25% fewer points and still get 10% back. That’s a serious discount, making award stays even more attractive.

When Should You Pass On The Offer?

While Sharon received an offer for a 100% bonus, my offer wasn’t as lucrative. I only received an offer for 60% bonus points.

That reduces the price per point to 0.625 cents, which might not seem like a huge difference. But if I were using 100,000 points for a hotel stay, that’s a $125 difference. The only time it would make sense to buy at a lower bonus rate is if I needed to top off my account for an upcoming stay.

Final Thoughts

If you’ve been waiting to buy IHG points, this 100% bonus sale is one of the best deals you’ll find. I’ve taken advantage of this offer in the past and have consistently found solid redemption value.

That said, not all members will see the 100% bonus—some may receive a different offer, so be sure to log in and check your personalized promotion.

Did you get the 100% bonus, or were you targeted for something else? Let me know in the comments!

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