When it comes to travel, many of us stick to certain brands for hotels, airlines, or car rentals. But there’s a key difference between loyalty and preference. Understanding this can help you make smarter choices about where to spend your travel dollars.
Loyalty to a Brand: The Perks vs. the Price
Brand loyalty often involves long-term relationships where you stick with one brand for the perks—like upgrades, points, and exclusive offers. For example, loyal airline customers might get first-class upgrades, free changes, and extra miles. Similarly, hotel loyalty programs offer benefits like free nights and room upgrades.
The downside? Loyalty can cost more. If you’re maintaining status for the perks, you might justify the higher price, but it often means spending more than necessary. The fear of losing those benefits—like upgrades—can tie you to a brand, even when alternatives offer better pricing.
Strong Preference: Flexibility, but No Perks
With a strong preference, you’re not locked into any one brand. You might prefer a particular airline or rental service, but you can shop around for the best price. While this gives you flexibility, you miss out on the perks that loyalty programs offer.
For example, you might find a better deal elsewhere but won’t receive the upgrades or benefits loyal customers get.
The Trade-Off: Price vs. Perks
Ultimately, loyalty often means paying more upfront for future perks. Loyal customers pay higher rates to earn upgrades, lounge access, and free nights. However, these perks can make the extra cost feel worthwhile.
Other travelers can focus on price and convenience, saving money without worrying about loyalty rewards. However, this means missing out on the added benefits of loyalty.
How My Views Have Changed (or Haven’t)
When my wife and I started Your Mileage May Vary, I prided myself on not being tied to any one brand. Over time, loyalty programs like Marriott Bonvoy and American Airlines status gave me perks, but I quickly realized I didn’t appreciate being locked into one option. Now, I take advantage of status when it makes sense, but I’m back to being a free agent, choosing based on value, not loyalty.
Conclusion: Finding Your Balance
The choice between loyalty and preference comes down to what matters most: perks and rewards or the flexibility to find the best deal. Loyalty can pay off if you’re willing to pay a little extra for benefits, but if you’re more focused on price, it makes sense to have the freedom to explore different options. Whatever your choice, understanding the trade-offs can help you make smarter travel decisions. As usual, Your Mileage May Vary.
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