Airlines United Airlines & Barbie: The 1970s Partnership You Never Knew About by SharonKurheg January 22, 2024 by SharonKurheg January 22, 2024 Different entities have been co-branding since the 1950s. The first such partnership was said to be when Renault joined forces with luxury jeweler Van Cleef and Arpels. They offered consumers … 0 FacebookTwitterPinterestEmail