Airlines like to reinvent themselves from time to time — new uniforms, refreshed cabin interiors, updated frequent flyer programs. In 2021, JetBlue decided to try something a little different: it …
Tag:
rebranding
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I have a love/hate relationship with companies that reinvent themselves. I don’t mean like when a Marriott-branded hotel is sold and suddenly becomes a Hilton-branded one. I mean when they’re …