Southwest Airlines

About a month and change ago, American Airlines began piloting a new program that they hoped would stop people from boarding before they should. The system used technology to automatically…

In an ideal world, airlines could choose any route they wanted, based solely on demand and profitability. However, the U.S. aviation industry is far from this “perfect market” dream. Decades…

Don’t you just love when airlines tweak what their passengers are and aren’t allowed to bring, and don’t tell anyone? Alaska Airlines did it when they shrunk the allowable size…

We appreciate Southwest Airlines’ place in the US aviation market. Their business model is easy to understand. They (well, currently) don’t charge for you to bring a bag on the…

Southwest Airlines is in a state of flux right now. They’re about to break a 50-year tradition of open seating and begin assigning passenger seats. They plan to introduce premium…

We probably shouldn’t have been surprised when the announcement went out that Southwest Airlines plans to shake up how they do a lot of their business. They recently announced that…

About 8 years ago, the internet chuckled for a moment when the news hit the world: Plane Passenger Successfully Checks In A Stick At The Airport A photo was posted…

Southwest is always experimenting with different ways to make things faster and/or easier. We’ve gone over some of them in the past: When they experimented with boarding order in 2022…

If you’ve ever flown with Southwest, you know the drill. You’re assigned a boarding position that starts with the letter A, B or C, and a number that’s between 1…

I have many credit cards. Some give cash back, while others earn loyalty points in a specific program or transferrable points which I can send to a number of different…