Kraft Will Pay You $20 To Not Make Cheesecake This Christmas

by SharonKurheg

Have you heard about The Great Cream Cheese Shortage? We noticed in the fall that our favorite spread wasn’t showing up at the supermarket as often as it had. But just before our trip to New York last week, we started seeing more and more headlines:

From CNET:

Earlier reported by The New York Times, the shortage comes at the height of the holiday baking season, though it’s worth mentioning that the cream cheese used by bagel shops and bakeries is a raw product that’s different from the little boxes or tubs an average person would buy at the grocery store.

Combined with COVID-related logistical issues, not enough specialized truckers, a general labor shortage and the fact that cream cheese is a fresh product so there aren’t huge reserves, that’s a recipe for disaster.

Happily, there was enough cream cheese at Leo’s Bagels so I was able to get my onion bagel with Nova lox spread last Saturday. SHWEW!

That being said, The Kraft Heinz Company, makers of Philadelphia Cream Cheese, is not one to give up an amazing marketing opportunity. So, in an attempt to ward off the disappointment of wanting to make a cheesecake for the holidays and possibly not being able to find enough bars of the precious stuff, they’re going to pay 18,000 people $20 each (in the form of a digital reward) to make or buy any other dessert, instead. Here’s how they explain it:

Interested? In order to participate, you have to make a reservation at this Friday and Saturday, after 12 p.m. Eastern Time. 10,000 reservations will be made available Friday, and 8,000 on Saturday. They’ll all be available on a first-come, first-serve basis.

Once confirmed as one of the 10,000 or 8,000, you can buy any dessert for any amount as long as you can provide a receipt dated between Friday (Dec. 17) and Christmas Eve (Dec. 24). The receipt can then be used between Dec. 28 and Jan. 4 to redeem the $20 digital reward.


How to receive your $20 digital reward from Philadelphia*:

  1. RESERVE: Starting on 12/17 and 12/18 at 12pm EST each day, be one of the first to reserve your spot to claim a limited dessert reservation.
  2. BUY: Once your dessert reservation is confirmed with a unique one-time-use link that is sent to you (do not share), buy any dessert with a dated receipt between 12/17 – 12/24
  3. REDEEM: Starting on 12/28 at 9am EST through 11:59pm EST on 1/4/22, use your unique link to submit your dessert receipt for your chance to receive a $20 digital reward.

Here’s all the fine print in the terms & conditions.

What does this have to do with travel? Not a thing. But hey, $20 is $20, right? Good luck being one of the 10,000 or 8,000!

Feature Photo: Mike Mozart / flickr

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This post first appeared on Your Mileage May Vary


DaninMCI December 15, 2021 - 6:54 pm


SharonKurheg December 15, 2021 - 10:24 pm

Meh. Others have written about Amazon, Starbucks. Use the $20 towards travel.

AlohaDaveKennedy December 16, 2021 - 8:23 am

Any word of flash mobs of California looters raiding grocery stores for cream cheese for resale on eBay?

mojo December 16, 2021 - 1:21 pm

Nowhere in their T & C’s, or the FAQ’s, does Kraft state what a $20 “digital reward” actually *is*, or how/where you can redeem it. Lame.

askmrlee December 16, 2021 - 1:50 pm

Is this a fabricated shortage? A local supermarket put their store brand of cream cheese on sale this week.

SharonKurheg December 16, 2021 - 1:52 pm

Based on the various reports I’ve read, plus our own experiences, I suspect not.

gorilla1964 December 24, 2021 - 8:52 am

scam. scam and more scam. I tried to get my $20 but they were all gone it’s a scam. I will never buy from kraft again.


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