Why Aren’t Marvel Characters On The Disney Visa Cards?

by joeheg

Chase Bank provides Disney enthusiasts with two options when it comes to credit cards. The first option is a no-annual-fee card, while the second option is a premier card that requires an annual fee of $49 but offers increased earning potential.

Both of these cards are essentially cash-back cards, but Chase and Disney provide additional benefits to attract Disney fans into owning one of these cards. The perks that come with these cards include discounts on merchandise and dining at Disney parks and resorts, as well as exclusive experiences and character greetings. There’s even a 0% APR offer to help cardholders pay for Disney vacations or a membership with Disney Vacation Club.

One final perk is the ability to pick your own card design from the stable of Disney brands. There are currently 10 different card designs you can choose from.

a screenshot of a credit card

  • Sleeping Beauty Castle
  • Disney 100
  • Darth Vader
  • Retro Walt Disney World
  • Maleficient
  • The Mandalorian
  • Tiana
  • Toy Story
  • Spotlight
  • Vintage Mickey

In addition, if you have an older version of a card you can hold onto it, even if it’s no longer offered. That’s how we still have a Tinker Bell version of the Disney Visa (Sharon’s choice, not mine).

a credit card with a cartoon characterHowever, there’s no way I’ve found to ask Chase for a retired design.

While most of the Disney brands are represented, there’s one notable omission; Marvel.

I was curious about the absence of any Iron Man or Captain America versions of the Disney Visa, which prompted me to do some research. My assumption is that Marvel has licensed its characters to another bank. In 2016, Marvel collaborated with Synchrony Bank to launch the Marvel Credit Card.

a group of credit cards

Similar to the Disney card, the Marvel card provided an increased cash back offer on Marvel merchandise, as well as for entertainment and dining expenses. Despite being a great offering to a niche market of Marvel enthusiasts, the card did not perform well, and in 2021, Synchrony discontinued the card, along with closing all cardholder accounts. Moreover, the link to the page on the Marvel website is no longer available.

a screenshot of a comic book character

It’s uncertain how long the Marvel and Synchrony deal was for when it was announced in 2016. If it was a 10-year agreement, we might have to wait until 2026 to find out if Disney and Chase will release Marvel character versions of their credit cards. While Disney or Chase could repurchase the rights, it’s possible that the financials don’t add up to justify such a move.

If anyone knows the backstory of why Marvel, which was already owned by Disney in 2016, decided to sell the rights to Synchrony instead of Chase, I’d love to hear it.

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This post first appeared on Your Mileage May Vary

Cover Image by Ralph Leonard Poon from Pixabay

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