I received messages from both Enterprise Rent-A-Car and Alamo today letting me know about a change. Both messages were to inform me that the entire Enterprise portfolio would be connected under a new brand called Enterprise Mobility.
Here’s the message from Alamo.
Alamo® offers more than just great rental rates and even better customer service: It’s also part of a global portfolio of mobility solutions. Now, as we look to help shape the future of mobility, we are connecting our full portfolio under a new corporate brand — Enterprise Mobility™.
And here’s the one from Enterprise Rent-A-Car.
We’d like to thank you for being a loyal Enterprise Plus® customer. We’d also like to share with you an exciting announcement regarding our business: We are connecting the full portfolio of our offerings under a new corporate brand — Enterprise Mobility™.
For me, the most important part of the message was that the Enterprise Plus and Alamo Insiders programs are remaining as is.
It took some research to find out what was happening. It turns out that the big change is that the company formerly known as Enterprise Holdings is rebranding as Enterprise Mobility. The company’s holdings include Enterprise Rent-A-Car; National Car Rental; Alamo; Enterprise CarShare and Car Club; Enterprise Fleet Management; Enterprise Car Sales; Enterprise Truck Rental; Enterprise Flex-E-Rent; Exotic Car Collection by Enterprise; Commute with Enterprise; Subscribe with Enterprise; and Entegral.
Enterprise Holdings is a transportation company; however, the name itself does not clearly indicate that fact. The name was created in 2007 when Enterprise Rent-A-Car acquired Vanguard Car Rental Group, which owned the National Car Rental and Alamo brands.
The company now has a snazzier letter E as its logo but it appears that everything else is going to remain the same for now.
I haven’t received any message from National Car Rental or Emerald Aisle yet but I’d imagine that email is due to arrive any minute now.
So this was a false alarm and there’s no indication that Enterprise Mobility has ideas to combine the loyalty programs of its three rental car companies, which was what I was afraid the message was going to say.
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