New Capital One Rule Limits Venture Welcome Bonuses

by joeheg

Capital One has added what I call the “Family Rule” to the Venture line of credit cards — similar to what we’ve started seeing from other issuers. Like American Express, Capital One is now limiting how often you can earn a new cardmember bonus across the Venture family.

Per the language shared by Doctor of Credit, here are the updated eligibility rules:

  • Venture X: You are not eligible for a Venture X welcome bonus if you have earned a Venture X bonus within the past 48 months.
  • Venture: You are not eligible for a Venture welcome bonus if you have earned a Venture X or Venture bonus within the past 48 months.
  • VentureOne: You are not eligible for a VentureOne welcome bonus if you have earned a Venture X, Venture, or VentureOne bonus within the past 48 months.

Unlike Amex’s “once per lifetime” restriction, Capital One uses a 48-month reset—but the nuance lies in how the hierarchy works. The restriction applies to that card and any card below it in the Venture lineup:

  • If you earn a Venture X bonus, you cannot get any Venture card bonus for 48 months.
  • If you earn a Venture bonus, you are only eligible for a Venture X bonus.
  • If you earn a VentureOne bonus, you’re only blocked from another VentureOne bonus; Venture and Venture X can still be eligible.

Can you still “ladder” through the Venture lineup?

Yes — with an asterisk. You could open a VentureOne, then later apply for the Venture, and eventually the Venture X — without waiting 48 months between applications. Because the restriction flows downward, it’s technically possible to still qualify for a bonus when moving up the ladder.

However, Capital One is known for quick shutdowns and freezes when behavior appears to be bonus-chasing rather than normal usage. Intentionally hopping between Venture cards to collect multiple bonuses could draw unwanted attention. Just because you can doesn’t mean you should.

Venture rules don’t affect Savor

These rules apply only to the Venture family. You can still build a strong Capital One setup by pairing a Venture-family card with a Savor or SavorOne to diversify bonus categories:

  • Venture / Venture X — travel redemptions + general spend (2x–10x miles)
  • Savor / SavorOne — dining, entertainment, and groceries (3x–4x)

A growing “family rule” trend

This move by Capital One matches a broader pattern we’ve been tracking — issuers limiting bonuses across entire card families, not just per card. American Express pioneered the idea with its “once per lifetime” language and then added the family rule to most of its cards. Now, Capital One is doing a more flexible version with a 48-month family rule that flows down the ladder. For more background on how banks are tightening bonus eligibility within product lines, see our earlier overview of this trend.

Bottom line

Capital One’s new rule makes it harder to bonus-hop within the Venture lineup, but it’s not as strict as Amex — there’s a 48-month reset, and the block only flows down the ladder. You can still pair a Venture card with Savor/SavorOne for a powerful two-card setup. If you’re considering “laddering,” weigh the risk: Capital One’s shutdown radar is sensitive, and chasing bonuses across the family could backfire.

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