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Small Business Saturday Used to Be an Amex “Holiday.” What Happened?

by joeheg November 29, 2025

by joeheg November 29, 2025

Forgive me for a bit of nostalgia, but I remember when Small Business Saturday felt like an actual Amex “holiday.” Back when American Express launched Small Business Saturday in 2010, …

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AMEX Small Business Saturday: Earn $5 Cashback on $50+ Purchase

by joeheg November 22, 2023

by joeheg November 22, 2023

In 2010, American Express created Small Business Saturday as a way to encourage people to shop at small businesses during the holiday season. The event takes place on the Saturday …

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