Power Up: Tracking Southwest’s In-Seat Power Implementation

by joeheg

The way we perceive things often shapes our reality. While the origins of the quote “Perception is 99% of reality” are uncertain, its widespread belief underscores the influence of perception on our understanding of truth. This phenomenon prompts us to consider whether our beliefs shape what we perceive as true, rather than objective reality itself.

So when a company tells us something is going to happen, we’re happy. Especially if it’s something we’ve been waiting for. I was reviewing our past posts and realized it’s been a year since Southwest Airlines announced they were going to bring USB-A and USB-C power outlets to their planes.

Many websites, including ours, covered the news that the first Southwest 737 MAX 8 to have in-seat power would be the Hawaii-themed Imua-One.

But that was over a year ago. How’s Southwest’s program to retrofit its 737 MAX planes with power? Apparently, it’s not as fast as customers would like. More so because Southwest keeps touting the new feature on its Instagram.

This is a great IG video until you read some of the 545 comments. I feel sorry for the Southwest Social Media Team, who were told to publish this and then had to deal with the internet.

a black text on a white backgrounda screenshot of a social media posta screenshot of a phonea screenshot of a social media posta screenshot of a social media posta black text on a white background

So what does Southwest say about in-seat power on its website?

a screenshot of a computer

We are excited to bring in-seat power to our aircraft beginning this year. Once installed, aircraft will feature USB-A and USB-C ports on each seat back, which are capable of delivering up to 60W of power.

Be sure to charge your device before boarding while we work to bring this functionality to all aircraft in our fleet.

Southwest says to charge up before boarding 🙂

I suggest letting your IG team know this before having them post a video about charging your phone on board while streaming a movie. While all the responses say that Southwest will bring in-seat power to the entire fleet, that’s not true. Southwest’s own press release says that only existing MAX 8 and 737-800 aircraft will get power, and the process will take several years.

All new 737 MAX 8 aircraft delivered to Southwest are outfitted with onboard USB A and USB C power ports and larger overhead bins. Additionally, these features will be added to existing MAX 8 and 737-800 aircraft, a process that is anticipated to be completed over the next several years.

So while there’s a chance you’ll get a plane with power ports at your seat, it’s still advised to charge up before getting onboard a Southwest flight.

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