Hertz Wants You To Download Their New App, So They Broke The Old One

by joeheg

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I’m usually pretty good at updating apps on my phone. At least once a week, I go to the iPhone App store and click on “Update All.” I’m not always thrilled with what some apps change (HELLO, FACEBOOK!!!) but I know the new versions are supposedly more secure, faster, blah, blah, blah.

The one set of apps I try to always keep updated are the ones on my travel pages. Before a trip, I make sure each one works and has my current log in information. Note that I said I “try” to keep them updated. Since we don’t rent cars very often, I tend to be a little more lax about keeping the car rental ones up to date.

I just made a reservation with Hertz after I received an Autoslash alert for a rate $60 less than any other price I found. I provided my Hertz number during the rental process but I wanted to make sure the reservation was on my account.

I tried to open the app. Crash. Try again. Crash.

Maybe I need to update the app. I go to the App Store.


Yep, an update. Maybe this problem will be fixed once I install the newest version.



OK, so they removed the update to their app. Why?

I remembered a post on Miles to Memories talking about the NEW Hertz app.  Silly me thought that meant I would receive the new app when I updated the old one. Not the case here. Hertz released an entirely new app. I needed to search the App Store and download it to my phone, again. You can tell the new version by…no, you can’t tell the difference because the new icon looks IDENTICAL to the old icon.


It is easy to tell the difference though. One of the apps crashes every time I try to open it and the other one actually works.

This is the first time I can remember when a major travel company completely gave up on their app and made you download a completely new one. I mean Hertz could surely update the old app to show a pop-up saying the version is no longer active and go to the store to download the new one. Having an app with a huge install base just crash over and over again isn’t a great system. How would you even know there’s a new app available?

Come to think of it, I might just print out a copy of my reservation for this rental. 🙂

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This post first appeared on Your Mileage May Vary


DT May 15, 2019 - 6:46 pm

Yes, it is true. I had to delete the old one and then when downloading it again it was a completely new app (from the store, not iCloud).

coworkaholic May 15, 2019 - 7:01 pm

Did you see the news about the absolute disaster nightmare of an issue they had with Accenture? https://skift.com/2019/04/26/hertz-wanted-a-cool-website-it-ended-up-with-a-32-million-legal-nightmare/

From what the Hertz folks at ORD told me, the original app was so outdated that in order to offer any of the functionality they wanted to, they had to start from scratch. However, it doesn’t excuse the fact that they should have at least sent some communication as to what was going on…

joeheg May 15, 2019 - 9:30 pm

I saw the headline about Hertz/Accenture but I hadn’t looked at it yet.

Ed May 15, 2019 - 10:35 pm

The fact that they didn’t even post a message to download the new app shows how much detail they focus on IT.


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