Besides being the theme park capital of the world, Orlando is home to many smaller attractions that thrive off all the visitors. No matter if you’re looking for go-karts, miniature golf, nature preserves, bowling, ax throwing or aquariums, we have it all.
You’d think there’s no room for another mega-entertainment complex in Orlando but that didn’t stop the owners of the Las Vegas’ AREA15 from announcing a new location located adjacent to I-4 between Disney World and the Convention Center.
The award-winning 300,000-square-foot immersive and experiential art, entertainment, dining and retail district will open in 2024.
As you’re driving on I-4, the AREA15 flag is planted onto the site by Mechan 11: The Collector, a 16-foot tall robot by Tyler Fuqua, which will remain at the site after it opens.
Photo Credit: http://www.tylerfuquacreations.com/
There’s little information about what experiences will be at the new location. Most notably missing is mention of a rumored new Meow Wolf installation, which is a significant draw of the Las Vegas location.
AREA15 houses several interactive experiences and is not like anything else in the Orlando area. A mixture of permanent and rotating installations can appeal to both locals and tourists. Besides drawing theme park guests, the project will also appeal to conventioneers, much like their location in Las Vegas.
CEO Winston Fisher described AREA15 like this:
We’re not a single experience. That’s a big part of it. We’re a multifaceted platform. And that means that we have our retail tenants, but we also have Axe Throwing. We’ve got a barcade. But we also have tethered VR. We have Chris Wink doing Wink World. Lost Spirits Distillery, and Meow Wolf. So, you have all these different experiences, and some of them change. There are always new touchpoints,” explained Fisher. “But then we have events. And events are a big part of it. We’re as much built for the convention center, which is a big part of our business, as we are for locals. Part of the whole business plan is always providing new things to do. That keeps people coming back.
Providing new things to do as a way to keep people coming back. Now, that’s a novel idea for Orlando. 🙂
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This post first appeared on Your Mileage May Vary
Cover photo and concept art from AREA15 Orlando
